SOLAR OUTDOOR MEDIA
Our ideas create value
At Solar Outdoor Media, we redefine urban infrastructure by delivering self-sustaining, nature-centric solutions that power the cities of tomorrow. From e-mobility and IoT-enabled systems to cutting-edge waste management and renewable energy projects, our multidisciplinary team integrates technology and sustainability at every turn. As a global business integrator and startup incubator, we optimize asset performance, drive synergies, and ensure seamless international oversight—earning the trust of leading corporations worldwide.
We champion programmatic sustainable DOOH advertising, guided by the UN Sustainable Development Goals in energy, urban development, responsible consumption, and climate action, to minimize waste and advance responsible practices. Our commitment to eco-friendly digital out-of-home media makes us pioneers in sustainable advertising.
At SOM, we’re more than visionaries; we’re builders. We partner with clients to achieve their sustainability targets, maximize ROI, and create lasting environmental and social impact. Solar Outdoor Media turns waste points into climate resilience nodes and self-financed ESG data. We don't seek funding; we offer cities a backbone that is ready to scale.
Our Story
2017 marks the year when the company was founded in Berlin by its innovative founder and visionary entrepreneur, who brought with him an impressive wealth of experience spanning more than 18 years in the renewable energy development sector. He was a pioneer in the execution of large-scale solar projects throughout the Caribbean, evolving initial targets of 30 MW up to an impressive 600 MW. This unique blend of expertise in renewable energy development, combined with a solid background in media marketing and entertainment, has allowed the company to effectively empower cities with enhanced sustainability, improved connectivity, and valuable data-driven insights necessary for a progressive future.
In the years 2018 and 2019, the team at Solar Outdoor Media conducted a series of impactful roadshows across various countries, including Germany, Switzerland, France, and a range of Asian markets, with a particular focus on China.
During this time, the SOM team achieved notable success by winning several prestigious innovation contests. A significant milestone was reached when they secured victory in a highly competitive international incubator competition in collaboration with Huawei on December 30, 2019. However, the ongoing COVID-19 pandemic later led to the suspension of this initiative. Despite these challenges, our Solar Wi-Fi Eco Bin® continued to gain traction and global visibility, resulting in an influx of pilot invitation requests from city mayors and government officials hailing from diverse regions such as the United States, Canada, the MENA region, and various European markets, including countries like Kosovo, Moldova, and Slovakia.
2020–2021 Pandemic delays paused many pilots, but by late 2021 we launched the first field trials in Catalonia, the Lleida region, and (across the Spanish Pyrenees) including Málaga. Our technology was recognized through strategic pilots and partnerships with TOTAL, ARAL, and REPSOL gas stations and convenience stores (following the 2019 Berlin trial), and it attracted interest from city officials in the UK (London and Manchester). Early deployments of 50 units were funded directly by our team and initial investors.
2022–2023 We have expanded our portfolio to include large-scale solar projects and forged strategic partnerships across the Middle East and Latin America.
Today We are currently focusing on Brazil's smart-city and renewable-energy initiatives, actively pursuing new pilot agreements in the MENA region and Cancun, Mexico, while maintaining global growth across Europe, North America, and beyond.
Solar Outdoor Media envisions illuminating the path to sustainability for all. We aim to provide sustainable solutions for startup infrastructure and renewable energy projects globally. By combining equity, ideas, and entrepreneurial spirit, we seek to enhance ownership value for customers and shareholders. Join us in creating a sustainable, prosperous future.